What Size Should My Logo Be for Social Media, Website, and Print?

There is no single logo size. For social media, upload a square image of at least 1000 × 1000 pixels. For a website, use an SVG or a PNG about twice its display width. For print, use a vector file or an image at 300 DPI at the final size.

Platform sizes change from time to time, so check each platform’s current guidelines. The sizes below are safe, general rules that keep your logo sharp.

What Size Is Best for Social Media?

Most platforms crop profile pictures into a circle or square.

General guidance:

• Upload a square file, ideally 1000 × 1000 px or larger
• Keep the logo in the centre with space around the edges
• Check the circular crop on Instagram, Facebook, LinkedIn, and X
• Use PNG for clean edges
• Prepare a separate banner or cover image
• Use a simplified version if your logo has fine detail

What Size Is Best for a Website?

Websites need sharp logos on every screen.

General guidance:

• Use SVG where possible, since it scales perfectly
• If using PNG, export at twice the display size for sharp, high-density screens
• A header logo is commonly 150–250 px wide on screen
• Add a favicon, commonly 32 × 32 px, plus a 512 × 512 px icon
• Add a social sharing image of 1200 × 630 px
• Keep file size small for fast loading

What Size Is Best for Print?

Print needs much higher resolution than screens.

General guidance:

• Use a vector file such as AI, EPS, or PDF
• If using an image, use 300 DPI at the final printed size
• Use CMYK colours
• A standard business card is about 3.5 × 2 inches
• Add bleed, usually 3 mm, if your printer asks for it
• Large formats such as banners should always use vectors

Conclusion

Keep a master logo as a vector file, then export the right sizes for each use. A square social version, an SVG for the web, and a vector for print cover almost every situation.