What KPIs Should You Track for Meme Marketing?

The most useful KPIs for meme marketing are shares, saves, comments, reach, engagement rate, follower growth, and profile visits. For business impact, also track website clicks, branded searches, leads, and sales. Focus on shares and saves, since they show content people value enough to pass on.

Memes are mainly about attention and engagement, so the first KPIs are social metrics. Business metrics matter too, but they usually come later and are harder to link directly.

Which KPIs Show Reach and Engagement?

These show whether people notice and enjoy your memes.

Track:

• Reach and impressions
• Shares and sends (including sends in direct messages)
• Saves
• Comments and tags of friends
• Engagement rate
• Video views and watch time for meme videos

Which KPIs Show Brand Growth?

These show whether memes build your audience.

Track:

• Follower growth rate
• Profile visits
• Mentions and user-generated memes
• Branded search interest
• Sentiment of comments
• Meme page collaboration results

Which KPIs Show Business Impact?

These connect memes to results.

Track:

• Link clicks and website traffic
• Leads and sign-ups
• Sales and promo code use
• Cost per result for boosted posts
• Return on investment from paid collaborations
• Customer feedback mentioning your memes

Conclusion

Start with shares, saves, and comments, then add brand and business metrics as your audience grows. The best KPIs are the ones tied to your original goal.