While choosing whether to have a one-page website or not can be tricky, because single page and
multiple pages websites have both been great options, wherein one case one has a unified one-page
experience, and in the other procedure one can make sure that they have all the pages that one need on
their website, therefore these two web design methods have both got their unique advantages and
disadvantages and if one wants to know which is better for them, first of all, one needs to figure out their
business goals and the type of content that one plans to host on their website.
One-Page Websites
For years the multi-page website has been one of the safe structures that ensures familiar UX for
visitors, but with the advance in browser technology and content management systems improvements,
one-page websites have become the trend in the web development industry as well, it is an excellent
choice if one wants to use the design as a preview, such as for a landing page or the portfolio, which
means that this type of web design is not ideal for every niche and business.
Benefits of a Single-Page Website
It is great for storytelling
Instinctive to use
It helps in encouraging shareability
With mobile technology, website and app scrolling on a small screen has become the natural way to
engage with content for users.
Disadvantages of Single-Page Design
It has fewer SEO opportunities
Has limited content-length
It has a funneled focus
What Are Single-Page Websites Recommended For?
Portfolio Pages
Landing Pages
Event Pages
With a single-page website, one can include only the most important information about the event
organized neatly in one place and nothing else is needed.
Multi-Page Websites
Despite there is trend of single-page websites taking over the online experience, one cannot ignore the
fact that multi-page websites have always been with us since the beginning of the internet dot-com era
and are still relevant now, furthermore, a one-page solution is simply not efficient for some kind of
businesses, wherein if one offers many products and services and target different clients, a well-
designed multi-page website can benefit the UX and conversion rate greatly.
So let’s look at what are the pros and cons of multi-page websites.
Benefits of a Multi-Page Website
No limit for scalability
Limitless SEO potential
Has better usability and UX
Disadvantages of a Multi-Page Website
Requires constant maintenance
Distracting for users
Complex For Mobile
Who all are Multi-Page Websites Recommended for?
In short, it is for everyone, as the design is suitable for every type of business, and a multi-page website
is what most users imagine when they are searching for a topic online, if one has an eCommerce
business with multiple products, one must have product pages, front page, contact page, and blog
pages.
Conclusion
When it comes to a conclusion choosing between a single page vs. multiple pages website, the winner
depends exclusively on your business goals and what you offer. The plainness and minimalism of a
single-page website can be excellent for the portfolio or a one-product eCommerce site, but on the other
hand, multi-page design can be a pragmatic choice if the firm wants to produce more content or create
an online store with more than one product. One page VS multi-page SEO can also be tricky, because it
all depends how large the operation is and on how many keywords the firm wants to target, but the
bottom line is to make sure that the website offers the best possible experience for the firms target users,
by taking a content-first approach, and understand what the users appreciate the most when it comes to
brand experience.
