What is a logo?
Logos are normally known as graphic designs that show what the company is and what it does, so this is the reason a logo is something special and unique, making the customers identify with the kind of business the company is doing. It is a fundamental part of the company and every company should have a logo.
What is branding?
It is the process of creating an identity for a company in the mind of the consumer and is made up of a mixture of the company’s logo, visual design, mission, and tone of voice. It may seem like a simple idea to comprehend, but it is subjective and not something one can necessarily measure.
The Importance of Branding and Logos:
It grabs one’s attention.
As things stand, a company has about 2 seconds to convince potential customers that the product of theirs is worth any consideration. It can quickly grab a viewer’s attention and communicate what the company’s core values are too, in an interesting way. With this short attention span, one should know the tactic that causes consumers to judge what your business is by its appearance. That can work to your advantage if your logo is solid to speak what your company is.
Makes a stronger First Impression
It is a company’s first impression to consumers and if designed well it can increase the interest of the audience and invite them to learn what the company is about if it is not the case then it is a loss of potential consumer base and basically down your business.
It’s the stepping stone towards brand identity:
To succeed in it, simply tell a story that will influence the customer’s emotions. While a company’s logo and branding are only a part of its brand, they also serve as the foundation for the entire narrative on which the brand is built.
It becomes memorable.
It is a point of identification, a symbol that the customers use to recognise your brand, but normally one’s audience would instantly connect the sight of your logo with the thought of what your company does and what feeling it gives them. Therefore, if it is a visually and aesthetically pleasing element, it triggers a pleasing recall about your brand. Therefore, the name of the company is not enough. If you’ll be honest, some of your viewers will likely forget the name of your business, but they’ll immediately recognise the brand with the logo and recollect the memories of your brand.
Distinctiveness from the Competition
One has to dare to be different with your logo because your company logo tells the audience why your business is unique. There may be many brands in the same category, but your well-designed logo can communicate everything from the company’s background to what your mission is, and through the right icon or proper font, it can define what your values are and show consumers why you’re better than your competitors.
It grows a brand. Loyalty
Consumers crave consistency, so as your brand grows, so should your logo and branding, because a wide range of consumers become familiar with your company and can think that your company is trustworthy and accessible.
