While many other types of traditional marketing have been shut down or restricted, the digital world is booming like never before. 2022 is the time to really take advantage of this to recover, and even grow your business in 2022. To help you Achieve your marketing goals, we’ve compiled the top Digital Marketing Tips for 2022.
Tip 1: Update your Website (ASAP)
An old dysfunctional website may be costing you Lakhs in loss for your business Due to potential Customer unreluctance to connected with you due to poor website experience. Doing so would be like wearing an old unwashed uniform to your big first client meeting.
Users spend very little time on your site (about 45 seconds). You don’t want to lose users because your site is not updated or user-friendly.
Tip 2: Ensure that your website is mobile-friendly
Use of mobile devices has sharply increased since 2020. It is very important that your website be mobile-optimized. It will make the user experience easy and convenient for customers. Time flies when you’re having fun or a good time, and that’s what you want for your users. A mobile-optimized website will also help with Google’s “Core-Web-Vitals”, helping your measure speed, visual stability, and responsiveness. paying attention to these measurements will help your search rankings on Google as a result.
Remember, you want to be accessible to your customers on mobile and desktop. Most users will find you on mobile devices so let’s make sure they enjoy the experience.
Tip 3: Focus on the user experience (UX)
According to Google, users show that they prefer sites with a great page experience. It makes sense because who wants to spends hours struggling online right?
Prioritizing user experience (UX) will mean visitors are likely to stay engaged on your company website rather than visit your competitors. To help businesses measure the user experience of their website, Google rolled out a new set of metrics called “Core Web Vitals ” that help measure website speed, responsiveness, and visual stability.
Tip 4: Create Content to Answer Your Users Questions
The best and most engaging content always answers your users’ questions. If a user feels that they aren’t finding the answers to their questions, they’ll leave.
You should create content to either inform or add value to the users’ experience and ultimately help solve their problems. so that the user can recommend your blog or website to their connection and you can get the word of mouth referral and promotion and initiate the chain of sharing.
Tip 5: Get Advantage Through Paid Ads Campaign (If you haven’t already)
Traditionally, businesses have used radio, tv, print, or other forms of media to boost their business’ exposure. However, the pandemic has affected the effectiveness of most of these platforms. Digital has been the least affected of these and has in fact improved during the pandemic.
To lower costs and increase returns, businesses are allocating less to their traditional marketing strategies and more to their digital marketing strategies and paid ads campaign through PPC search and Display ads and social media ads on Facebook, Instagram, LinkedIn etc. Doing this improves the business’ website traffic, and more traffic means more people finding you, which means more potential sales and profits in the long run.
Tip 6: Try Marketing Tools
New programs and approaches are helping businesses achieve optimization and streamlined methods.
Consider using these digital marketing tools and platforms in 2022 (if you aren’t already):
- CRMs – Customer Relationship Management Systems: Keep your contact, sales, and customer engagement process well managed.
- Analytics and reporting software – help you know exactly what kind of results you’re getting so you’re spending your time and budget on the right things.
- SEO optimization software – For example, if you are using a WordPress website you can use Yoast , AIOSEO, or Rankmath. There are many others. We use a tool called AIOSEO at ViralBulls as well to help us create great SEO-optimized content.
Tip 7: Automate Your Tasks
Automating your tasks can help you save time and prioritize higher-priority projects. Automation in the right areas can greatly increase the benefits to your Digital Marketing Strategy.
Here is a shortlist of some of the area’s to consider automating:
- Automate Marketing Emails – Schedule your marketing emails in advance to your selected contacts. You can also set up email series’ that get fired off to different audiences to provide personalized follow-up.
- Automate Notifications – These are particularly helpful for follow up’s when someone sends you an email.
- Automate Social Media Posts – Schedule all social media posts on multiple platforms in advance.
- Automate Lead Flow – If a user wishes to download a resource, you can send them an email right away to allow them to download that resource. You can continue to send them scheduled automated emails with additional information o the topic to help them move down along the funnel.
- Automate Analytics Reporting – Use Google Analytics and your CRM to track consumer behavior. These metrics are vital to observe the growth of your marketing activities.
Tip 8: Improve Your Online Presence With SEO
Search engine optimization (SEO) is the art and science of getting found online through people searching for relevant terms in Google or other search engines.
There are really 3 main aspects to SEO:
- researching what people are searching for in your industry
- writing valuable, helpful relevant content that answers these searchers questions
- getting other websites to link back to this content
With successful SEO, you can expand your reach to new audiences and online communities dramatically. Attract them to your website where you can hopefully convert them to paying customers.
Tip 9 : Use video on social media
Social Media Marketing is booming since 2016. This is predominantly lead by more engaging visual content in the form of video, Image. Consumers are increasingly engaging with image-based content, as well as video content. We’ve seen vast shifts in almost every social media platform and landscape this past year.
Times have changed and apps like YouTube Shorts, TikTok and Instagram Reels debuted in 2020, making videos likely to be the most popular form of content on social media in 2022.
Any digital marketing agency and digital marketers would agree that video marketing is more effective at generating leads than static posts. Take it one step further and try adding interactive elements to your marketing videos. Interactive videos are a new type of content that gives the viewer the ability to interact with the videos themselves creating a user experience like no other.
Consumers prefer interactive video content over other types of video content because it gives them the ability to decide what information they want to view and when they want to view it.
Tip 10 : Lengthen Your Blogs
No list of digital marketing tips is complete without mentioning blogs, is it? We’ll cut right to it – when it comes to writing business blogs, shorter doesn’t always mean sweeter.
Longer, in-depth blog posts generate 9x higher success rates in gaining new customers than short blogs do. Think twice before making your blogs concise!
The average word count of top-ranked content on Google is between 1,140-1,285 words, but only 18% of companies’ blog posts are over 750 words. To ensure your content doesn’t fall into that short and not-so-sweet category, you should aim for that 1,200-word sweet spot.
Your blog can be about anything related to your business. Whether you’re sharing industry tips or discussing your latest product, learning how to start a blog could add tremendous value to your visitors’ experience, while helping your website get found more easily via search engines (blogs are great for SEO).