Do you think your current digital marketing tactics are preventing you from getting the most out of your marketing budget? Some signs include low sales, low rankings, clicks without any conversions, or social media stumbling.
Even the most successful marketing strategies can occasionally fail. Maybe you don’t even have a plan of action.
Whether you have a strategy or not, these five recommendations will help you get through your digital marketing challenges. They’ll assist you in raising ROI and outperforming the competition.
1. Ask for The Sale
Asking for the sale is one of the most crucial lessons you will learn if you have ever engaged in face-to-face selling. You are capable of a fantastic warm-up, a fantastic presentation, and a strong close. However, if you don’t ask for the sale, you’ll leave empty-handed.
The same holds true for digital marketing. Your product page can include all the details, the most recent 3-D, 3600 views, and gadgets with AI capability. However, you risk losing the sale if there are too many distractions, too many links, and a muddled call to action. Because there are 10 different links asking questions and pointing away from the offer around the “BUY NOW” button, your customers are abandoning their shopping carts in confusion. Use of the less-is-more principle is the first eCommerce digital marketing rule.
Here are some other overlooked or underused methods of asking for the sale.
- Upselling Adds 30% or More to Your Sales – One study found that when a higher priced item was simply shown next to the customer’s item of choice, 4.25% of all customers chose the more expensive item instead.
- Cross-Selling – After selling them the computer, move on to selling them the mouse, screen cleaners, and insurance. Cross-selling, particularly in B2B, boosts income and Customer Lifetime Value (CLV). 31% of shops notice increases in conversion rates between 1% and 15%.
- Clear & Multiple CTA’s – Use one call to action button that is highlighted and stands out above the fold on each page. Place additional CTAs at the middle and bottom of each page where they belong.
The only hard and fast rule for CTA copy is to keep it short and sweet. [Our customer] uses only “Shop Now” to drive customers to product pages from the homepage.
Because eCommerce digital marketing is considerably more complicated than it first appears, no business is immune to making these errors. A survey of 200 businesses revealed that 70% of them don’t have clear calls to action, which represents a huge missed opportunity.
2. Integrate All Your Social Sites for Sales
For online marketers, social media is a long-term strategy. Converting visitors into engaged followers and finally paying clients is the aim. The secret to maximising organic interaction and increasing conversions is to create branded social media accounts and keep a consistent online presence.
Incorporate these sites into your eCommerce marketing strategy.
- Instagram – Any post on an Instagram gallery linked to your store can be made. Customers can purchase it by clicking the image and going straight to your store.
- Facebook – Due to its 2 billion monthly users, Facebook is a potent marketing tool. Facebook advertisements provide highly targeted segmentation based on location and demographics to deliver pertinent information with a higher return on investment.
- YouTube – With 1.5 billion users, this video platform is almost as popular as Facebook. Businesses can use this platform for nothing, providing useful material like product reviews, explanation films, cross-promotions, and new product releases. Because it receives the third-highest volume of traffic, it’s the ideal spot to establish your brand and generate leads.
- Pinterest – Online shops can display each of their product photos. Customers appreciate the save and save concept on Pinterest, which helps businesses increase traffic or revenue to their websites. Pinterest has the greatest AOV (Average Order Value), which is $50, and is the second-largest traffic source for Shopify’s eCommerce sites.
For social media marketing to gain a following and generate any revenue, a long lead time is necessary. Backlinks, SEO organic traffic, and revenue will eventually result from influencer and content marketing. Make sure your brand’s social media accounts reflect its personality and speak to the right audience.
Maintaining your brand identity across several social media platforms may seem difficult to those who are new to it, but if done right, it can be a very effective strategy for eCommerce digital marketing. It’s a subject that calls for a lot of reflection and imagination. Branded content must be consistently produced and innovative in addition to being genuine and true. If you are contemplating social media as a part of your eCommerce digital marketing strategy, be sure to plan ahead, interact with your audience, and enjoy yourself.
3. Optimize Your Email Campaigns 5 Ways
One of the most important components of your sales funnel/digital marketing plan is email marketing. It can be daunting with all the books, websites, and eCommerce digital marketing advice available on email marketing. Here are some basic optimizations that are frequently disregarded or disregarded and cost conversions and sales.
- Welcome emails – A welcome email helps cement a relationship between your brand and the customers. It makes future targeted offers and upsells more likely.
- Provide tips and relevant info – In marketing terms, this is lead nurturing. Keeping your prospects interested without hammering them with sales offers goes a long way to establishing trust. Providing useful and interesting content keeps your brand top of mind.
- Send coupons and discounts – All shoppers love a deal. In one experiment, a merchant who sent coupons to all his social media channels improved conversions by 272%.
- Ask for feedback – Email surveys are an effective means of learning about your customers and your business. Don’t take this step lightly and use the best practices before asking for feedback. The knowledge you gain is priceless.
- Wishlist reminders – Your customer’s wish list is an untapped goldmine. Keep them interested with reminders, price drops, birthday wishes, and low stock notices. It’s direct access to your customer’s mind which you can quickly monetize.
To make sure that your eCommerce digital marketing approach appeals to your customers, a smart marketing agency will set you up with customised, brand-specific email templates and pre-built flows. In fact, there are many ways you can use the digital marketing advice from your agency team, as it is their job to constantly push innovation and look for fresh ways to cut through the noise and produce results for eCommerce digital marketing. For example, you can use perfectly timed and scheduled emails to boost average order values and overall sales by enticing users and engaging with them at the right moment.
The trick is to avoid focusing on trends and maintain alignment with the key best practises while seeking for email, social media, and digital marketing advice for eCommerce. In the realm of digital marketing, strong products, good content, reasonable prices, and excellent user experiences are essential, regardless of the platform. Email is fantastic, but so is SMS and a lot of other things.
Be careful to carefully evaluate all the recommendations and make sure that the digital marketing advice is in line with your brand’s values, purpose, and technological capabilities because trying to fool customers or utilising short-term strategies won’t produce a long-term return. Many businesses attempt to concentrate on what is successful for their rivals, but doing so is an easy way to waste time, money, and resources with little guarantee of success. The majority of rival companies have employees that are specially qualified, which enables them to do particular actions that are solely effective for them. The important thing is to choose the finest strategy for brand promotion and stick with it.
Here are a few more examples to follow when it comes to UGC and digital marketing for the eCommerce site Sephora.
4. UGC Product Reviews
Your product listings may immediately experience an increase in sales after including user feedback. Dune, a London-based shoe company, revealed that incorporating reviews increased sales by 82%. Credibility is the main factor at play in the success of user-generated content reviews. Consumers are more likely to believe word-of-mouth advertising than any other form (92%). They are interested in the honest feedback of other customers who bought the same product.
5. Personalize for a Unique Customer Experience
The internet is filled with countless digital marketing advice, but this important issue isn’t discussed as frequently as it ought to. We live in a world where technology and eCommerce are dominant, therefore you need to be careful about whatever digital marketing advice you actually incorporate into your strategy. The objective is to convince the buyer of the distinctiveness of your brand and the need to become a devoted patron.
Personalization is one of the key brand differentiators. As businesses compete for consumers’ attention and money, e-commerce has evolved into “me-commerce.” Customers increasingly want personalized service and choose stores that deliver it. Because they have a tonne of personal data, online retailers have an advantage over their counterparts in brick and mortar stores.
While a consumer is browsing an online store, they can address them by name and present them with upsells, related products, and coupons. After customers make a purchase, they can stay in touch with them by sending birthday wishes, soliciting feedback, offering special discounts, and advertising new products to keep them interested all year.
Stores without a personalized buying experience will soon be as extinct as those without mobile-friendly websites. Utilizing this tactic in your digital marketing for eCommerce sites is a terrific idea.
Save Your Time and Resources
Implementing these five suggestions can be time-consuming and expensive if you don’t have an internal team. As you can see, digital marketing for eCommerce is a skilled craft. Curating and managing all the data for each strategy requires the appropriate apps. The goal is to reach out to customers at the ideal moment and place with the ideal offer.
The majority of eCommerce companies believe that the complexity and time commitment of digital marketing have increased. To put the tools and approaches together and make everything work, you need an experienced team. Please get in touch with us if you think it’s time to outsource your marketing or if you need some direction.