Every year one witnesses new and unexpected trends in digital marketing that have laid the foundations for the future of marketing, and even in the years 2020 and 2021 with severe lockdowns, one wouldn’t have been disappointed, and the digital marketing trends in 2022 are set to be one of the most groundbreaking revelations to date. While the start of the year saw the continuing rise of Instagram reels, which has now taken over all other platforms as the leading social media channel among newer generation users. Also, NFTs and cryptocurrencies continued their momentum, which sparked conversations about the future of finance. Google also announced it would phase out third-party cookies by 2023, which leaves advertisers and digital marketers under two years to navigate new channels to reach their target consumers, and recently, Facebook changed its name to Meta, which gives a nod to the company’s ambition to embrace the metaverse, which is also known as a 3D virtual world.
The 4 Trends in Digital Marketing are:
1. Short Duration Videos
Instagram reels have shifted the landscape of social media away from status updates and curated photo grids, which in favour gives a chance for short video posts, and it didn’t take long for other platforms to wash their hands of this new trend. While short videos emphasise the fast-paced way in which one can consume the content and highlight the need for simple and engaging content that asks one to participate, whether it’s learning a new dance, joining a challenge, or participating in surveys and polls.
2. Telling a Real Story
Storytelling has always been key for brand marketing, but when it comes to selling products in the modern landscape, consumers are tired of just hearing about how good the brand is and how they should believe your goods or services are better than the competition, but they do want to know how the brand has delivered on the promises in a way that has lived up to their needs and expectations. But this doesn’t mean brands should take a step back and let their reviews do the talking, but rather the marketing should now shift its focus to storytelling, which means don’t just tell the consumer the benefits of the particular product or why it’s better than the competitors, businesses should also show through stories and customer testimonials how the product or service can help to solve a specific problem.
3. Focus On The Targeted Audience
Through the year of lockdowns that the world has seen, social media users have grown fatigued, anxious, and sometimes depressed by the constant barrage of content in their feeds, and some have even gone way too far and deactivated their accounts, but those who have been facing a heavy stream of ads, campaigns, and news that have been flooding their social feeds every day would be an understatement.
4. Giving a Personal Touch
Personalization will be playing a big role in 2022. Therefore, rather than catching all content that spreads a wide net in the hope that it will appeal to as many people as it can, while creating specific advertising that caters to the most concerned audience, will generate more fruitful results.