You’ve seen what meme marketing looks like. But how do you go about creating marketing memes? It’s not rocket science. There are no set of rules to be followed when it comes to meme marketing. But you need to keep a few things in mind while creating marketing memes:
1. Know Your Audience
Just like any other social media marketing strategy, the first step to creating good memes is to understand your audience. So, for example, if your brand is targeting millennials or Gen Z, you could create memes around things that they are interested in. That could be a trending TV show or Netflix series.
When using meme marketing, brands need to find a fine balance between promotion and engagement. BarkBox’s marketing campaign got the combination just right.
Image via Twitter
For instance, Apple TV’s audience is interested in movies. So, many of their memes on Twitter have movie references that will resonate with their audience.
2. Add Originality to Popular Memes
Sure, you want to engage your audience by giving them a few good laughs. At the same time, don’t forget that you are using marketing memes. You need to work to increase your brand awareness as well in your digital marketing. Everyone on social media is already sharing memes. So, to stand out, you’ll have to put in some effort. Instead of just reposting a popular meme, get creative with your digital marketing.
How can you capitalize on trending memes for online marketing purposes?
Understand what the meme implies and try to think of ways to align it with your brand or products. You could incorporate your brand’s slogan, name, mission, or simply a picture into the meme for social media branding purposes. Ruffles, for example, often weaves their brand name into memes that go viral on social media. This type of meme-jacking can help your brand become more memorable.
Image via Twitter
3. Keep Up with What’s Trending
Timeliness is a crucial factor with meme marketing on social media. You should watch out for Twitter and Facebook trends to find out what people are talking about across different social media platforms.
If you can manage to create a meme based on the most popular trends at the right time, your are more likely to get a viral meme trending on social media. American restaurant chain, Denny’s, is known for having a quirky sense of humor. They often find a popular meme and add their own flair to it.
When Apple launched their new Mac Pro, netizens were discussing how it looked similar to a cheese grater. Continuing the chain of jokes, Denny’s came up with a meme on the same topic.
Image via Twitter
That’s all there is to remember when you’re using meme marketing. Just make sure you resist the temptation to go overboard.
Publish memes sparingly as part of your marketing strategy. Posting a marketing meme every day can make it seem like you’re trying too hard to get the attention of your audience.
