{"id":94,"date":"2026-09-16T11:51:44","date_gmt":"2026-09-16T11:51:44","guid":{"rendered":"https:\/\/viralbulls.com\/knowledge-base\/?post_type=dgkb_article&#038;p=94"},"modified":"2026-09-16T11:51:44","modified_gmt":"2026-09-16T11:51:44","slug":"what-is-digital-marketing","status":"publish","type":"dgkb_article","link":"https:\/\/viralbulls.com\/knowledge-base\/articles\/what-is-digital-marketing\/","title":{"rendered":"What is digital marketing?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital marketing is promoting products or services through online channels, including search engines, social media, email, and paid advertising, as opposed to offline channels like print, television, or billboards, and it encompasses several distinct disciplines (SEO, paid ads, social media, content, email) that are often combined into a single coordinated strategy. What distinguishes digital marketing most fundamentally from traditional marketing is measurability: nearly every digital channel can track exactly who saw, clicked, and converted from a specific piece of content or ad, something offline channels generally cannot replicate with the same precision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This measurability enables a level of iterative optimisation that traditional marketing struggles to match, since a digital campaign&#8217;s underperforming elements can be identified and adjusted within days rather than waiting for an entire campaign cycle to conclude before learning what worked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/viralbulls.com\/digital-marketing-agency-india\">Digital marketing<\/a> channels also generally offer more precise audience targeting than traditional broadcast media, since platforms like Google and Meta let advertisers define an audience by specific interests, behaviours, or demographics, rather than paying to reach an entire broadcast audience regardless of relevance to the specific product being advertised.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is promoting products or services through online channels, including search engines, social media, email, and paid advertising, as opposed to offline channels like print, television, or billboards, and it encompasses several distinct disciplines (SEO, paid ads, social media, content, email) that are often combined into a single coordinated strategy. What distinguishes digital marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"footnotes":""},"dgkb-categories":[23],"dgkb-tags":[],"class_list":["post-94","dgkb_article","type-dgkb_article","status-publish","hentry","dgkb_cat-digital-marketing"],"_links":{"self":[{"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-articles\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-articles"}],"about":[{"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/types\/dgkb_article"}],"author":[{"embeddable":true,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-articles\/94\/revisions"}],"predecessor-version":[{"id":95,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-articles\/94\/revisions\/95"}],"wp:attachment":[{"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"dgkb_cat","embeddable":true,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-categories?post=94"},{"taxonomy":"dgkb_tag","embeddable":true,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-tags?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}