{"id":92,"date":"2026-09-16T11:50:36","date_gmt":"2026-09-16T11:50:36","guid":{"rendered":"https:\/\/viralbulls.com\/knowledge-base\/?post_type=dgkb_article&#038;p=92"},"modified":"2026-09-16T11:50:36","modified_gmt":"2026-09-16T11:50:36","slug":"why-do-brands-use-memes-in-their-marketing","status":"publish","type":"dgkb_article","link":"https:\/\/viralbulls.com\/knowledge-base\/articles\/why-do-brands-use-memes-in-their-marketing\/","title":{"rendered":"Why do brands use memes in their marketing?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brands use memes because they generate significantly higher organic sharing than standard branded posts, since humour and relatability drive people to share content with friends in a way a straightforward promotional post rarely does, giving the brand extra reach beyond its own follower base without additional ad spend. This sharing behaviour is rooted in how memes function socially: sharing a funny, <a href=\"https:\/\/viralbulls.com\/meme\">relatable meme<\/a> is itself a form of social currency, signalling shared humour or cultural awareness to one&#8217;s own network, which is a distinctly different motivation from sharing a product advertisement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Memes also help brands appear more approachable and culturally current, since successfully participating in meme culture signals that a brand understands and is genuinely part of the online conversation its audience is having, rather than simply broadcasting at that audience from the outside.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because meme content typically costs very little to produce compared with a polished video ad or photoshoot, it also offers a relatively low-cost way to test topical, high-frequency content, making it attractive for brands wanting to maintain an active, responsive social presence without the production overhead of more traditional content formats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands use memes because they generate significantly higher organic sharing than standard branded posts, since humour and relatability drive people to share content with friends in a way a straightforward promotional post rarely does, giving the brand extra reach beyond its own follower base without additional ad spend. This sharing behaviour is rooted in how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"footnotes":""},"dgkb-categories":[22],"dgkb-tags":[],"class_list":["post-92","dgkb_article","type-dgkb_article","status-publish","hentry","dgkb_cat-meme-marketing"],"_links":{"self":[{"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-articles\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-articles"}],"about":[{"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/types\/dgkb_article"}],"author":[{"embeddable":true,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-articles\/92\/revisions"}],"predecessor-version":[{"id":93,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-articles\/92\/revisions\/93"}],"wp:attachment":[{"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"dgkb_cat","embeddable":true,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-categories?post=92"},{"taxonomy":"dgkb_tag","embeddable":true,"href":"https:\/\/viralbulls.com\/knowledge-base\/wp-json\/wp\/v2\/dgkb-tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}