{"id":373,"date":"2026-10-08T06:11:38","date_gmt":"2026-10-08T06:11:38","guid":{"rendered":"https:\/\/viralbulls.com\/knowledge-base\/?post_type=dgkb_article&p=373"},"modified":"2026-10-08T06:11:38","modified_gmt":"2026-10-08T06:11:38","slug":"what-are-social-media-kpis-i-should-track","status":"publish","type":"dgkb_article","link":"https:\/\/viralbulls.com\/knowledge-base\/articles\/what-are-social-media-kpis-i-should-track\/","title":{"rendered":"What Are Social Media KPIs I Should Track?"},"content":{"rendered":"\n

The social media KPIs<\/a> you should track depend on your goals, but the most useful include reach, engagement rate, follower growth, click-through rate, conversions, and cost per result. Focus on a few that connect directly to business outcomes.<\/em><\/strong><\/p>\n\n\n\n

Likes and follower counts are easy to see but do not always show business impact. Good KPIs link social activity to real results.<\/p>\n\n\n\n

Which KPIs Matter for Awareness?<\/h3>\n\n\n\n

Use these when you want more people to know your brand.<\/p>\n\n\n\n

Track:<\/p>\n\n\n\n

    \n
  • Reach and impressions<\/li>\n\n\n\n
  • Video views and watch time<\/li>\n\n\n\n
  • Follower growth rate<\/li>\n\n\n\n
  • Share of voice and brand mentions<\/li>\n\n\n\n
  • Profile visits<\/li>\n\n\n\n
  • Saves and shares<\/li>\n<\/ul>\n\n\n\n

    Which KPIs Matter for Engagement and Traffic?<\/h3>\n\n\n\n

    Use these to see whether people care about your content.<\/p>\n\n\n\n

    Track:<\/p>\n\n\n\n

      \n
    • Engagement rate (likes, comments, shares, saves)<\/li>\n\n\n\n
    • Comments and replies, which show conversation<\/li>\n\n\n\n
    • Click-through rate (CTR) on links<\/li>\n\n\n\n
    • Website visits from social<\/li>\n\n\n\n
    • Story and Reel completion rates<\/li>\n\n\n\n
    • Direct messages received<\/li>\n<\/ul>\n\n\n\n

      Which KPIs Matter for Sales and ROI?<\/h3>\n\n\n\n

      Use these to connect social media with revenue.<\/p>\n\n\n\n

      Track:<\/p>\n\n\n\n

        \n
      • Leads generated<\/li>\n\n\n\n
      • Conversion rate from social traffic<\/li>\n\n\n\n
      • Cost per lead and cost per acquisition<\/li>\n\n\n\n
      • Revenue from social campaigns<\/li>\n\n\n\n
      • Return on ad spend (ROAS) for paid posts<\/li>\n\n\n\n
      • Customer retention and repeat purchases<\/li>\n<\/ul>\n\n\n\n

        Conclusion<\/h3>\n\n\n\n

        Choose KPIs that match your goals and review them regularly. A small set of meaningful metrics will tell you more than a long list of vanity numbers.<\/p>\n","protected":false},"excerpt":{"rendered":"

        The social media KPIs you should track depend on your goals, but the most useful include reach, engagement rate, follower growth, click-through rate, conversions, and cost per result. Focus on a few that connect directly to business outcomes. Likes and follower counts are easy to see but do not always show business impact. Good KPIs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"footnotes":""},"dgkb-categories":[15],"dgkb-tags":[],"class_list":["post-373","dgkb_article","type-dgkb_article","status-publish","hentry","dgkb_cat-social-media-marketing"],"yoast_head":"\nWhat Are Social Media KPIs I Should Track? - Knowledge Base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viralbulls.com\/knowledge-base\/articles\/what-are-social-media-kpis-i-should-track\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Social Media KPIs I Should Track? - Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"The social media KPIs you should track depend on your goals, but the most useful include reach, engagement rate, follower growth, click-through rate, conversions, and cost per result. 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