Yes, it can happen because AI platforms and traditional Google results do not always retrieve, evaluate, or display information in the same way. An AI answer may cite a page that gives an unusually precise explanation, contains original data, or answers a narrow follow-up question, even when that page does not rank prominently for a broad Google keyword. Different AI products may also use different indexes, partners, models, and freshness signals.<\/p>\n\n\n\n
However, AI visibility is not completely separate from SEO. Google says pages used as supporting links in AI Overviews and AI Mode must be indexed and eligible to appear in Search with a snippet. ChatGPT search also needs access to a site’s public content through its search crawler. If a website has serious crawling, indexing, quality, or reputation problems, those weaknesses can limit its visibility across both search and AI experiences.<\/p>\n\n\n\n