{"version":"1.0","provider_name":"Knowledge Base","provider_url":"https:\/\/viralbulls.com\/knowledge-base","author_name":"hello","author_url":"https:\/\/viralbulls.com\/knowledge-base\/author\/hello\/","title":"How Do I Calculate ROAS and ROI? - Knowledge Base","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ZHGE635xYI\"><a href=\"https:\/\/viralbulls.com\/knowledge-base\/articles\/how-do-i-calculate-roas-and-roi\/\">How Do I Calculate ROAS and ROI?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/viralbulls.com\/knowledge-base\/articles\/how-do-i-calculate-roas-and-roi\/embed\/#?secret=ZHGE635xYI\" width=\"600\" height=\"338\" title=\"&#8220;How Do I Calculate ROAS and ROI?&#8221; &#8212; Knowledge Base\" data-secret=\"ZHGE635xYI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/viralbulls.com\/knowledge-base\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"ROAS (return on ad spend) equals revenue from ads divided by ad spend. ROI (return on investment) equals net profit divided by total cost, multiplied by 100. ROAS measures ad efficiency, while ROI measures overall profitability. The two are often mixed up. ROAS looks only at revenue against ad cost, while ROI includes all costs [&hellip;]"}