{"id":25100,"date":"2022-09-01T11:44:09","date_gmt":"2022-09-01T11:44:09","guid":{"rendered":"https:\/\/viralbulls.com\/?p=25100"},"modified":"2022-09-01T11:44:09","modified_gmt":"2022-09-01T11:44:09","slug":"how-to-get-more-customers-in-2022-with-google-business-profile","status":"publish","type":"post","link":"https:\/\/viralbulls.com\/blogs\/how-to-get-more-customers-in-2022-with-google-business-profile\/","title":{"rendered":"How to Get More Customers in 2022 with Google Business profile"},"content":{"rendered":"\n
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Google is the world\u2019s most-visited website. The site currently holds more than\u00a092%\u00a0of search engine market share. Creating a\u00a0Google Business Profile (formerly known as Google My Business)<\/strong>\u00a0is an important way to attract new customers to your business through Google search and Maps.<\/p>\n\n\n\n

What is Google Business Profile (Google My Business)?<\/h2>\n\n\n\n

Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your business, including your location, services, and products.<\/p>\n\n\n\n

Creating this free profile is a great way to increase your visibility across Google services. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping.<\/p>\n\n\n\n

Google Business Profile is\u00a0only available to businesses that have contact with customers. This includes businesses with a physical location (like a restaurant or store) and businesses that provide services by meeting with clients in other locations (like consultants or plumbers).<\/p>\n\n\n\n

If you have an online-only business, you\u2019ll have to stick to other Google tools like\u00a0Google Ads\u00a0and\u00a0Google Analytics.
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Why you need a Google My Business account<\/h2>\n\n\n\n

Get discovered in Google (and Google Maps)<\/h3>\n\n\n\n

Whether you\u2019re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area.<\/p>\n\n\n\n

Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps.<\/p>\n\n\n\n

Control your online business information<\/h3>\n\n\n\n

Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed.<\/p>\n\n\n\n

You can post updates to share that you\u2019ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Google Business Profiles have strong local SEO, so the information you share will rank above third-party sites that might have out-of-date details.<\/p>\n\n\n\n

Build trust through reviews<\/h3>\n\n\n\n

Reviews are a key element of\u00a0social proof, and a meaningful way to build trust and credibility.<\/p>\n\n\n\n

Google\u2019s combined star rating and space for detailed reviews allows customers to share as much or as little information about their experience with your business as they like. All of it helps future potential customers decide which businesses to visit and products to buy.<\/p>\n\n\n\n

It can be scary to think about reviews coming in on such a public platform, especially since you can\u2019t pick and choose which Google My Business reviews to share. (Although you can respond to all reviews, as we\u2019ll explain later.)<\/p>\n\n\n\n

But don\u2019t panic: Google\u00a0finds\u00a0that a combination of positive and negative reviews is more trustworthy than page after page of glowing recommendations.<\/p>\n\n\n\n

How to set up a Google Business Profile<\/h2>\n\n\n\n

Step 1: Sign in to Google Business Profile Manager<\/a><\/h3>\n\n\n\n

If you\u2019re already logged into a Google account, you\u2019re automatically logged into Google Business Profile Manager. Otherwise, enter your usual Google account login details or create a new Google account.<\/p>\n\n\n\n

Step 2: Add your business<\/h3>\n\n\n\n

Enter your business name. If it does not appear in the drop-down menu, click Add your business to Google<\/strong>. Then select the appropriate category for your business and click Next.<\/strong><\/p>\n\n\n\n

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Step 3: Enter your location<\/h3>\n\n\n\n

If you have a physical location customers can visit, select Yes<\/strong>. Then add your business address. You may also be asked to position a marker for the location on a map. If your business does not have a location customers can visit but offers in-person services or deliveries, you can list your service areas. Then click Next<\/strong>.<\/p>\n\n\n\n

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If you didn\u2019t enter a physical address, Google will ask you to specify which region you\u2019re based in. Choose from the drop-down menu and click Next<\/strong>.<\/p>\n\n\n\n

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Step 4: Fill in your contact information<\/h3>\n\n\n\n

Enter your business phone number and website address so customers can reach you. If you prefer not to be reached by phone, you don\u2019t have to enter a phone number.<\/p>\n\n\n\n

When your info is complete, click Next<\/strong>.<\/p>\n\n\n\n

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Step 5: Verify your business<\/h3>\n\n\n\n

Enter your real physical address, not a post office box. This information is only used to verify your business and is not displayed on your Google Business Profile or shared with the public.<\/p>\n\n\n\n

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Enter your address and click Next<\/strong>. You\u2019ll be offered the applicable options for verifying your account. Physical businesses will need to get a postcard by mail to verify their location. Service-area businesses can be verified through an email address.<\/p>\n\n\n\n

Once you receive your five-digit code, enter it on the next screen (or go to https:\/\/business.google.com\/<\/a>) and click Verify<\/strong> or Verify business<\/strong>.<\/p>\n\n\n\n

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You\u2019ll get a confirmation screen showing you\u2019re verified. On that screen, click Next<\/strong>.<\/p>\n\n\n\n

Step 6: Customize your profile<\/h3>\n\n\n\n

Enter your business hours, messaging preferences, business description, and photos. (We\u2019ll get into the details of how to optimize your profile content in the next section of this post.)<\/p>\n\n\n\n

When you\u2019re ready, click Continue<\/strong>. You\u2019ll find yourself in the Business Profile Manager dashboard.<\/p>\n\n\n\n

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From here, you can manage your business profile, view insights, manage reviews and messages, and create Google ads.<\/p>\n\n\n\n

How to optimize your Google My Business profile<\/h2>\n\n\n\n

Google determines local search ranking based on three factors:<\/p>\n\n\n\n