{"id":24586,"date":"2022-08-04T06:03:10","date_gmt":"2022-08-04T06:03:10","guid":{"rendered":"https:\/\/viralbulls.com\/?p=24586"},"modified":"2022-08-04T06:03:10","modified_gmt":"2022-08-04T06:03:10","slug":"viral-marketing-campaign-examples","status":"publish","type":"post","link":"https:\/\/viralbulls.com\/blogs\/viral-marketing-campaign-examples\/","title":{"rendered":"Viral Marketing Campaign Examples"},"content":{"rendered":"\n
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Viral Marketing Campaign Examples<\/h2>\n\n\n\n

There are lot of campaign created by companies and individuals but only some goes viral. We will List out some of the best viral marketing campaign that has been rolled out and became Viral. let\u2019s dive into some of the most popular viral campaigns ever created.<\/p>\n\n\n\n

1. Popeyes Chicken Sandwich<\/h3>\n\n\n\n

In August of 2019, Popeyes released a chicken sandwich. Consumers immediately drew comparisons to Chick-fil-A\u2019s chicken sandwich, which caused widespread uproar online. <\/p>\n\n\n\n

Popeyes harnessed the viral energy that consumers had created and launched its own viral marketing campaign to advertise its new sandwich. Most specifically, it participated in online discussions that pitted its sandwich against its competitor to spark more debate and attention. For example, Popeyes’ Twitter account humorously responded to a tweet Chick-fil-A made. <\/p>\n\n\n\n

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The popularity of the charade led Popeye\u2019s to sell out of the sandwich for over two months. What could\u2019ve been a disaster instead allowed them to make a viral marketing move to re-launch the sandwich. It was relaunched on a Sunday in November, which is an explicit nudge to Chick-fil-A being closed on Sundays.<\/p>\n\n\n\n

The video below is the advertisement it created to mark the relaunch.<\/p>\n\n\n\n

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2. Spotify Wrapped<\/h3>\n\n\n\n

Spotify Wrapped<\/a> is a yearly program that began in 2016 where Spotify users get an overview of their listening activity for the year, like top artists, favorite songs, and the total number of minutes they spent listening to audio over 12 months. <\/p>\n\n\n\n

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Year after year, without fail, Spotify users share their personal Spotify Wrapped on different social media channels. Spotify doesn\u2019t have to do much in terms of making the content go viral, but they ensure it does by incorporating new, unique elements every year for users to look forward to.<\/p>\n\n\n\n

Year after year, Spotify Wrapped also increases Spotify\u2019s mobile app ranking in app stores, and, in 2020, it increased app downloads by 21%<\/a>, and over 90M+ engaged with Wrapped in 2020<\/a>. <\/p>\n\n\n\n

Its popularity and virality are displayed in the Tweet below, where a user shared a popular internet meme to display how they\u2019re patiently waiting for their 2021 wrapped to come out. As of April 2020, the Tweet has 50.5K likes.<\/p>\n\n\n\n

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3. Old Town Road by Lil Nas X<\/h3>\n\n\n\n

Rapper Lil Nas X is an expert viral marketer, as proven by the success of his song Old Town Road<\/em>. <\/p>\n\n\n\n

He knew that jump starting his career meant he needed to go viral. As a result, he created a song that was short, catchy, meme-able, and danceable (a significant pillar of virality due to the rise of TikTok). Before the full song was released, he created a short video of a cowboy dancing to a snippet of Old Town Road<\/em> and posted the clip on Twitter. <\/p>\n\n\n\n

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country music is evolving pic.twitter.com\/BEZIw3TE8l<\/a><\/p>— \u2606 \u2027\u2027\u0329\u0325\u00b7\u2027\u2022\u0325\u0329\u0325\u0359\u2027\u00b7\u2027\u0329\u0325\u02df\u0359\u51ac\u02df\u0359\u2027\u0329\u0325l (@LilNasX) December 3, 2018<\/a><\/blockquote>