![\"Paul](\"https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/04\/Paul-Hewitt-uses-branded-hashtags-fashion-influencer-marketing.png\")
<\/a><\/figure>\n\n\n\nImage via Instagram<\/a><\/em><\/p>\n\n\n\n How can you use branded hashtags in fashion influencer campaigns?<\/p>\n\n\n\n For fashion marketing campaigns, branded hashtags can seamlessly be inserted with relevant captions. By using branded hashtags, you can amplify your brand\u2019s presence<\/a>.<\/p>\n\n\n\n At the same time, when an influencer uses your branded hashtag, it gives your brand more credibility.<\/p>\n\n\n\n Along with branded hashtags, you should also consider using trending hashtags relevant to the fashion industry. This can help you increase the reach of your posts on social media platforms even further.<\/p>\n\n\n\n To find such hashtags, you can use tools like HashtagsForLikes. This popular hashtag finding tool<\/a> helps you identify the ones that are relevant to your niche (fashion).<\/p>\n\n\n\n It also gives you insights into the reach and popularity of those hashtags.<\/p>\n\n\n\n Image via HashtagsForLikes<\/em><\/p>\n\n\n\n German accessory brand, Paul Hewitt, uses branded hashtags regularly in their fashion influencer marketing campaigns. Their hashtags #getanchored and #paulhewitt are used in more than 80,000 posts on Instagram.<\/p>\n\n\n\n If your goal is to boost sales through your fashion influencer marketing campaign<\/a>, then promo codes can work well.<\/p>\n\n\n\n While influencers can promote your product in their posts, promo codes give their audience a call-to-action.<\/p>\n\n\n\n This fashion influencer marketing strategy<\/a> is a win-win for everyone involved \u2014the fashion brand, influencers, and the audience.<\/p>\n\n\n\n Promo codes allow influencers to give back something to their audience as well, keeping them engaged.<\/p>\n\n\n\n Image via Instagram<\/a><\/em><\/p>\n\n\n\n To make the promo code easily rememberable, you could use the influencer\u2019s name as the promo code itself.<\/p>\n\n\n\n Show, don\u2019t tell. That\u2019s a golden rule in the fashion industry. Instead of telling your audience how great your new line of clothing is, just showcase it to them. An easy way to do this is to style influencers with your products.<\/p>\n\n\n\n Some influencers also love to make this type of content more interesting by adding fashion tips.<\/p>\n\n\n\n For instance, look at BCBGeneration\u2019s fashion influencer marketing campaign with Andrea Christina.<\/p>\n\n\n\n Image via Instagram<\/a><\/em><\/p>\n\n\n\n Not only does she model their clothes but also inspires her followers to try out a different combination. Instead of looking overly promotional, this comes across as a fashion tip.<\/p>\n\n\n\n Want to create a buzz on social media platforms?<\/strong><\/p>\n\n\n\n Throw a party or plan an event. Invite all the best fashion influencers<\/a> to the event and let them be in charge of the publicity department for you.<\/p>\n\n\n\n Events can be powerful branding tools, especially if you manage to invite multiple fashion bloggers and influencers. Every year online retailer<\/a>, Revolve, plans a star-studded event at the Coachella.<\/p>\n\n\n\n Revolve Festival is an invite-only party where you can find influencers, celebrities, and other A-listers mingling together in everything from Louis Vuitton to Tommy Hilfiger and New Balance.<\/p>\n\n\n\n Image via Instagram<\/a><\/em><\/p>\n\n\n\n From Kendall Jenner to Shay Mitchell and Angelica Black, everyone attended the festival and posted about it.<\/p>\n\n\n\n What was the result?<\/p>\n\n\n\n Revolve Festival was trending on social media platforms for the weekend.<\/p>\n\n\n\n It created such a good buzz that people demanded that the organizers open the festival up to the crowds.<\/p>\n\n\n\n Revolve\u2019s Co-Founder, Michael Mente, and Chief Brand Officer, Raissa Gerona, told Instyle<\/a> that people have even offered to pay $1,000 to just attend the festival.<\/p>\n\n\n\n Because of the demand, Revolve Festival decided to add some of their fans to the guest list. They ran a contest where a lucky winner would get the opportunity to attend the festival with a friend.<\/p>\n\n\n\n Even before the festival began, this contest gave Revolve a lot of social media traction and engagement.<\/p>\n\n\n\n This year, Revolve Festival booked an entire hotel and invited almost 150 influencers. Not all fashion brands may have the budget for this.<\/p>\n\n\n\n But that\u2019s okay. Initially, even the Revolve Festival started as a single room party with just a few influencers.<\/p>\n\n\n\n While sponsored content and branded hashtags are everywhere, influencer interviews are an underutilized strategy.<\/p>\n\n\n\n It\u2019s surprising because interviews give a lot of creative freedom to influencers and brands to steer the conversation in any direction.<\/p>\n\n\n\n What does this mean?<\/p>\n\n\n\n For the audience, it provides a more personal connection than other sponsored content. Interviews can give the audience a sneak peek into the influencer\u2019s personality, not just their lifestyle.<\/p>\n\n\n\n To plan a great interview, prepare all of your questions beforehand. But you don\u2019t always need to stick to what you\u2019ve prepared.<\/p>\n\n\n\n Also, leave some room for spontaneity. Either way, focus on keeping the interview genuine and not promotional.<\/p>\n\n\n\n Image via West Coast Shaving<\/em><\/p>\n\n\n\n Take a look at luxury grooming brand West Coast Shaving<\/a>\u2019s fashion influencer marketing campaign. They collaborated with fashion influencer, Denny Balmaceda, for an interview that revolved around men\u2019s styling.<\/p>\n\n\n\n The campaign was very subtle in its promotion.<\/p>\n\n\n\n Throughout the interview, the focus of the conversation was on grooming, not on West Coast Shaving\u2019s products particularly.<\/p>\n\n\n\n But the brand\u2019s values about the need for proper grooming products for men were highlighted well.<\/p>\n\n\n\n To keep your target audience engaged, you need to create content that is unique and interesting<\/a>.<\/p>\n\n\n\n Not sure how you can create fresh content every day?<\/strong><\/p>\n\n\n\n Let your influencers take charge of your social media accounts.<\/p>\n\n\n\n On a daily basis, they create content for their own channels and brands. You can trust them to understand what kind of content works for the audience. Social media takeovers are all about cross-promotion.<\/p>\n\n\n\n Influencers can directly engage with your brand\u2019s audience and promote the takeover on their own accounts. Through this, influencers\u2019 audience is redirected to your brand\u2019s page.<\/p>\n\n\n\n It\u2019s a common influencer marketing strategy<\/a>, but how are fashion brands using it to their advantage?<\/p>\n\n\n\n Harper\u2019s Bazaar used this strategy innovatively to cover its fashion shows.<\/p>\n\n\n\n Apart from photos and articles about the event, they wanted to give their audience a feel of the backstage as well.<\/p>\n\n\n\n So, they collaborated with model, Jaime King, for a social media takeover.<\/p>\n\n\n\n Image via SoTrender<\/a><\/em><\/p>\n\n\n\n While getting ready for the Dior Cruise show, she interacted with Harper\u2019s Bazaar\u2019s social media followers. From hair and makeup tutorials to modeling, she touched upon all the topics during the social media takeover.<\/p>\n\n\n\n For fashion influencer marketing, age is not a deal-breaker. If your brand\u2019s target audience is kids and their parents, creating content can be confusing. Kids want content that is relatable for them.<\/p>\n\n\n\n The same content may not work for the parents. That\u2019s where kid-influencer content comes in. It appeals to both generations.<\/p>\n\n\n\n This fashion influencer marketing strategy has already caught the attention of big brands across the globe.<\/p>\n\n\n\n Image via Instagram<\/a><\/em><\/p>\n\n\n\n PricewaterhouseCoopers LLP estimates that the digital media market for the under-13 age bracket is growing at a rate of 25 percent every year.<\/p>\n\n\n\n It\u2019s hardly surprising that big brands like Target, Covergirl, Gucci, Burberry, and other luxury brands are also jumping on this trend.<\/p>\n\n\n\n Fashion influencer marketing<\/a> is going through an exciting and experimental phase. The latest influencers to catch the attention of fashion brands aren\u2019t real influencers. They are computer-generated imagery or CGI influencers<\/a>.<\/p>\n\n\n\n What are CGI influencers?<\/strong><\/p>\n\n\n\n CGI influencers are designed by a team of graphic designers and programmers. If you look at their social media profiles, you will see them doing the same things as other influencers.<\/p>\n\n\n\n They wear stylish attire and travel to exotic destinations. But none of that is real, it\u2019s all crafted.<\/p>\n\n\n\n With CGI influencers, brands can have full freedom in the way they want to showcase their product.<\/p>\n\n\n\n Created by British photographer Cameron-James Wilson, Shudu is the world\u2019s first virtual supermodel.<\/p>\n\n\n\n In her lifespan of two years, she has already been featured in Cosmopolitan magazine and Vogue Australia.<\/p>\n\n\n\n Image via Instagram<\/a><\/em><\/p>\n\n\n\n Lil Miquela, one of the first CGI influencers to be created, has partnered with Prada in the past. She is also seen wearing Diesel hoodies and Moncler jackets.<\/p>\n\n\n\n Most influencers are most active on their social media channels. But some of them also have their own websites which they update frequently.<\/p>\n\n\n\n How can you leverage influencer blogs?<\/strong><\/p>\n\n\n\n Using sponsored posts and photoshoots.<\/p>\n\n\n\n Sponsored content is one way to leverage their website\u2019s audience. It\u2019s a commonly used strategy across different industries.<\/p>\n\n\n\n You just need to discuss the kind of blog posts<\/a> that you want to write. For fashion brands, articles curating the latest trends with a brand\u2019s new clothing line work well.<\/p>\n\n\n\n Another way of producing content for an influencer\u2019s blog is through a photoshoot. The best part is you can also use the photos as social media content.<\/p>\n\n\n\n For inspiration, take a look at fashion blogger Julie Sari\u00f1ana\u2019s blog, Sincerely Jules. In her sponsored content, she blends in her personal style while showcasing a brand\u2019s products.<\/p>\n\n\n\n Scunci, a brand of hair accessories, took their collaboration with her to the next level.<\/p>\n\n\n\n Image via Sincerely Jules<\/a><\/em><\/p>\n\n\n\n They came out with a whole new festive collection that was designed by Julie. This fashion influencer marketing strategy is bound to appeal to the influencer\u2019s fanbase.<\/p>\n\n\n\n Since it\u2019s designed by Julie, it adds a whole new charm to the collection.<\/p>\n\n\n\n Another smart way to reach out to an influencer\u2019s audience base is to showcase your products on their websites.<\/p>\n\n\n\n Along with text and video content, some influencers also have a separate category for shopping.<\/p>\n\n\n\n In this section, users can find clothes and accessories that have been showcased by the influencer in sponsored content.<\/p>\n\n\n\n People look up to fashion influencers for recommendations on what to wear and how to carry it.<\/p>\n\n\n\n By advertising on an influencer\u2019s fashion blog, you\u2019re giving your audience exactly what they\u2019re looking for.<\/p>\n\n\n\n You can add your products to their blogs and link them back to your own website. This way you can add a call-to-action.<\/p>\n\n\n\n Andreea Christina\u2019s website has a whole page dedicated to outfits from different brands. From H&M to Express, you can find top fashion brands on her \u201cOutfits\u201d page.<\/p>\n\n\n\n She hasn\u2019t showcased a lot of the outfits seen in this section. But they are reflective of her personal style statement.<\/p>\n\n\n\n Image via Simply Andreea<\/a><\/em><\/p>\n\n\n\n Even after your influencer marketing has ended, you can reap the benefits of your collaboration.<\/p>\n\n\n\n How can you do this?<\/strong><\/p>\n\n\n\n By showcasing your partnerships on your own website. You could also showcase testimonials from influencers or give a link to your influencer marketing campaign.<\/p>\n\n\n\n This will add some credibility to your products and improve brand perception.<\/p>\n\n\n\n German brand, Kaptan & Son, has a separate section introducing all their brand ambassadors across the world.<\/p>\n\n\n\n When you click on their profile, you also a short interview of them along with their favorite items from the brand.<\/p>\n\n\n\n Image via Kaptan & Son<\/a><\/em><\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n2. Promo Codes<\/h2>\n\n\n\n
3. Style Them Up<\/h2>\n\n\n\n
4. Events<\/h2>\n\n\n\n
5. Interviews<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n6. Social Media Takeovers<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n7. Team Up With Kid Influencers<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n8. Promote with CGI Influencers<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n9. Leverage Influencer Blogs<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n10. Advertise on Fashion Blogs<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n11. Showcase Collaborations<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n