Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.<\/p>\n\n\n\n
When it comes to social media, marketers’ top goals are advertising their products\/services and increasing their brand awareness according to research done by Hubspot<\/strong>. <\/p>\n\n\n\n However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all things social media marketing \u2013 what it is, its benefits, and how to actually <\/a>build a social media marketing strategy<\/a> that’ll work for your specific business.<\/p>\n\n\n\n Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.<\/p>\n\n\n\n While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.<\/p>\n\n\n\n Before we dig deeper into social media marketing, let’s segment the strategy by platform<\/a>.<\/p>\n\n\n\n Facebook is the largest social media platform and the most established. Since its launch in 2004, it has become an invaluable tool for B2C businesses, offering advanced advertising tools as well as organic opportunities.<\/p>\n\n\n\n When you think of short-form video<\/a>, you probably think of TikTok. The platform rose in popularity in 2020 and shows no signs of slowing down. It’s one of the best platforms for community building, with marketers ranking it in second place behind YouTube.<\/p>\n\n\n\n Although Instagram launched only 12 years ago, the platform has taken the world by storm. When it comes to sharing visually compelling content, Instagram is where brands go. Another thing that sets the platform apart is its advanced ecommerce tools.<\/p>\n\n\n\n Today, users can discover brands, browse their products and\/or service, and complete a purchase without ever leaving the app \u2013 making Instagram a hard platform to beat.<\/p>\n\n\n\n While Instagram focuses on visuals, Twitter focuses on words. Since the early days of 140-character Tweets, the platform has now expanded to include an audio tool called Twitter Spaces<\/a>, a community-building tool called Twitter Communities<\/a>, and Twitter Moments<\/a> to share interesting content with your followers.<\/p>\n\n\n\n LinkedIn is Facebook’s professional cousin. It’s perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities.<\/p>\n\n\n\n That makes it the ideal platform for B2B companies looking to identify key decision-makers and build an industry-specific community.<\/p>\n\n\n\n According to HootSuite<\/a>, YouTube is the second most visited website in the world. In addition, marketers name it the best platform to build community.<\/p>\n\n\n\n In addition to being an incredibly popular platform, its users also tend to stay longer on it because it features mostly long-form content \u2013 making it an ideal platform to share educational content.<\/p>\n\n\n\n When Snapchat came out in 2011, leading the charge in ephemeral content. It introduced content that you could share with your friends and that would expire after 24 hours.<\/p>\n\n\n\n The platform peaked in 2015 and has held strong since then. Many thought the brand would disappear once Instagram introduced Stories, the same feature with a different name. However, Snapchat continues to be popular among young adults.<\/p>\n\n\n\n Think of Pinterest<\/a> like a visual storyboard that allows users to get inspiration for everything from fashion to home decor.<\/p>\n\n\n\nSocial Media Marketing Platforms<\/h2>\n\n\n\n
Facebook<\/h3>\n\n\n\n
TikTok<\/h3>\n\n\n\n
Instagram<\/h3>\n\n\n\n
Twitter<\/h3>\n\n\n\n
LinkedIn<\/h3>\n\n\n\n
YouTube<\/h3>\n\n\n\n
Snapchat<\/h3>\n\n\n\n
Pinterest<\/h3>\n\n\n\n