Infographic: The 5 Steps of Keyword Research
It’s so good to have many new followership and visitors to your content page or website or online page. This increases the traffic to your webpage. One of the reasons that enhance the traffic to your page is using or utilizing the correct keywords for your content.
Keywords are the words that are most frequently searched by users through any search engine which enables any search engine to show your page on the search page.
So, appearing on the search page indirectly increases the traffic to your page. Finest and primer keywords lead to a delightful SEO (search engine optimization) campaign.
Keyword research is the process of exploring the keywords and utilizing them to enhance your SEO (search engine optimization) campaign. This can be achieved by numerous tools which give the most frequently used words to search in search engines.
Keywords are important as they inform the search engines about your content on your website or online page. The keyword is the word that is used to search for a significant topic to extract information. The keyword is all about users.
SEO is not so easy, but it can make it easy through 3 preliminaries:
1. Keyword exploration or research
2. Content you write
3. Link building
Keyword exploration is the most vital feature which can increase traffic. You can have the best content and link building in your blog
with low traffic because you didn’t research the keywords correctly and utilized them. Using keywords in an efficient way you can make your page appear on the first page of the search page.
The 5 steps for keyword exploration are described below:
Start with one topic fundamental keyword:
You need to collect the keywords which are related and relevant to your topic on your web page or online page. You need to be clear on the topic you want to write about to explore keywords. You can start exploring keywords for one single topic rather than worrying about every topic you have. Start slow and steady. In the beginning, you must not explore keywords for the topic that needs high-level research or high-volume keyword research. You can start with a basic topic for exploring keywords.
You need to be clear on the user intent. User intent is the one user searches for finding the information on search engines. You should have clarity on the user intent also. This helps in improving your content. You can also check the user intent is disposed to your webpage or online page business aims.
Landing page targets or focuses on the user intent of the webpage. You should keep the landing page in your mind when exploring a topic.
Seed keywords are the opening keywords you utilize when you analyze and conceive keywords all over the topic. You need to have clarity on the seed keyword on your topic.
You need to keep in mind that your seed keyword is the inclusive and comprehensive keyword that is related to and assures the user intent of the topic. You will need to utilize this seed keyword to find determine and peculiar keyword related to the topic.
Analyze and discover more keywords:
When you analyze and invent more keywords you need to target enhancing the quantity than quality. If the keyword matches or gives the same meaning as user intent, you can utilize it.
You need to have a fair and upright mindset or viewpoint in finding the keywords users use. You need to make sure the keyword aligns with the user intent. You need to ensure that the analyzed keywords align with the landing page you have in mind. You can adjoin synonyms, singular/plural words, adjectives, etc.
You need to notice and perceive the low-handling keywords that have already ranked for your landing page. You can use Google’s Search Console’s performance report for your landing page. By this, you can observe keywords that are already ranked on the first and second pages of Google.
You can use Google keyword planner. It is a kind of tool for keyword exploration for SEO. you can use this by filling out your seed keyword in the Google keyword planner and you can evaluate Google’s keyword recommendations. If you found a good keyword you can restore the new keyword and you can frequently use this process to add new keywords.
It’s important to know about competitor research. Ubersuggest, SERanking, SEMrush discloses or tells us about the competitor research. Here Ubersuggest is free to use. You can use SERanking at a low cost and SEMrush is a premier.
You can use any competitor tool mentioned above. You can prepare a final list of keywords that are relevant to user intent from competitor research.
You need to filter out the keywords:
You need to put the right number of keywords this makes the target easier to achieve. You can level up or line up for a minimum of 5-6
keywords. The maximum number can be up to 15-20 keywords. Make sure all keywords are relevant to user intent.
You need to target the keywords that have the highest monthly search volume. To know the highest volume keywords, you need to get Google’s monthly search volumes for each keyword and utilize them. You can also utilize Google keyword planner for volumes, but you can use this only if you have a Google ads account. So, if don’t have Google ads you can use free tools like Ubersuggest, etc.
You need to quit on the keywords with fewer alignment keywords concerning your business. You need to quit on low-volume keywords.
You need to check the volume of the keyword by revisiting it. The highest monthly search keywords are the best value for you.
You need to acknowledge that the web pages that are highly ranked on Google favor more success. So, you need to observe Google ranking positions for all keywords on your online page. You need to put a lot of observation and recognition which are close to the first page of Google.
You can also rank the keywords like low, medium, and high in your perspective and analyze the work.
Prioritize and arrange:
Keywords can be categorized into primary, secondary, and tertiary keywords.
This is the most priority keyword. This is the keyword with high volume and can be utilized in your blog widely and effectively. You can choose 1 primary keyword.
These keywords are the next vital keywords after primary keywords. It has the finest balance of pertinent, volume, and great keyword effort. You can select 2 secondary keywords.
These are the less important keywords but still, it adds value to your business. You can choose 2 to 20 tertiary keywords. It has low search volumes but still aligns with the user intent.
You can also use keywords on the important fundamentals or structures like titles, headings, body text, etc.
You need to write a blog post that wraps all the keywords which are divided into subtopics.