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Digital marketing

what is digital marketing

The who, what, why, and how of digital marketing

“Regular” internet usage among adults increased 5% in just the last 3 years. Even though we say it a lot, the way people save and buy genuinely has changed along with it. That means offline advertising isn’t always as effective as it was. Advertising has continually been about connecting with your target audience within the proper …

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call to action

13 IRRESISTIBLE CALL-TO-ACTION EXAMPLES TO GET MORE CONVERSIONS

A call to motion is precisely what it appears to be: you’re calling on your target audience to take a particular motion. This is probably clicking a “buy now” button on an income page or filling out a lead generation form to “download your loose copy.” What is Call to Action(CTA)? A call to action …

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email lead generation tips

11 EMAIL LEAD GENERATION PRO TIPS YOU SHOULD KNOW (2022)

Without proper leads, there are no sales. So, how do you get proper leads? I’ve written a blog to help with lead generation, but in this blog, we’re going to focus on something greater, in particular, email lead generation. WHAT IS EMAIL LEAD TECHNOLOGY? Email lead generation is the process of using email to generate leads.Used …

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performance marketing

What Is Performance Marketing: How it Works, Channels, and Benefits

Table of Contents What Is Performance Marketing? How Performance Marketing Works Top Performance Marketing Channels Benefits of Performance Marketing So often, we use digital marketing as a ubiquitous term. In reality, there are many types of digital marketing, and the channels and capabilities of each type are growing every day.  One overlooked digital marketing strategy …

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saas companies

Importance  of Digital marketing to saas companies. 

To ensure scalable growth, you need to market your products and services to your prospects constantly. However, with the continuous change in trends, customer demands, and technology, businesses must consistently improvise their marketing strategies and tactics to stay relevant in the modern business market. That’s where Digital Marketing comes into the picture. Digital Marketing allows …

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Digital marketing for SaaS Business

How To Develop A Digital Marketing Plan For SAAS Businesses

Digital marketing for SAAS businesses is quite unique compared to other industries, even other B2B industries. So, when planning your SAAs digital marketing strategy, you should keep in mind that there will be common strategies that can work in other industries but won’t be as effective in the SAAS environment, and vice versa. In this …

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FMCG digital marketing

FMCG Digital Marketing Strategies to Grow Your Business

With an exponentially increasing number of people making purchase-related decisions online, the demand to increase sales numbers through digital marketing is at an all-time high. The relevance and advantages of digital marketing for the fast-moving consumer goods or FMCG industry are visible already. A growing number of consumers prefer to shop for FMCG products on …

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digital marketing tips for ecommerce

5 Digital Marketing Tips to Boost Your E-Commerce Business

Do you think your current digital marketing tactics are preventing you from getting the most out of your marketing budget? Some signs include low sales, low rankings, clicks without any conversions, or social media stumbling. Even the most successful marketing strategies can occasionally fail. Maybe you don’t even have a plan of action. Whether you …

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digital marketing checklist for hotels

Digital Marketing Checklist for Hotels in 2022

Do you desire more direct bookings through your website? Is your hotel’s social media account not generating the same results as your competitors’? Don’t your online reviews reflect the positive experiences your guests have had? Are you confused about how to market your hotel business digitally? Worry not! We are here with an excellent Digital …

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